"Adaa" Bridal Collection by Ashima-Leena
'Ashima-Leena', being one of the most senior brands of the country from the last two decades, has created a unique style of their own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Ashima, who hails from the first batch of NIFT and was awarded as the most creative student, is the creative head whereas Leena, a lawyer by profession is the marketing pioneer behind the brand. Together they are dedicated in their efforts to promote India and its tertiary industry. With their combined strengths, their business growth has been exceptional and they believe in the rich heritage, art and design of the Indian culture. A diverse approach manifests itself in their creations, which spans across the royal Indian costumes of the 18th century, through to the modern, cutting-edge styles of today.
The 'Adaa' couture collection by Ashima-Leena has a vintage Indian soul, harking back to a time when seduction was a fine art, a slow, thrilling attack on the senses, when cupid could strike through a mere glance beneath kohl-rimmed lashes, without revealing an inch of skin, evoking a lovers poetic longing, rather that provoking the physical.
Inspired by the 'Zenana' women, the swish of their voluminous robes, the gentle tinkle of ghungroos, the rich gleam of jewels shining through delicate 'odhanis', these garments are a sensual delight.
Gossamer thin silks combined with the mellowed richness of old gold brocades....muted brights, refined and restrained over and over again.
Layering is in focus here, sheer fabrics overlapping color over color, texture over texture, intermingling to create stunning beauty.
Each piece is lovingly crafted with great attention to detail, exemplified by many tiny jhumkis sewn on to the clothes, trembling with every moment.
The wearer connects to the soul of a long forgotten 'adaa', when skin and bling did not rule, thus enhancing her innate elegance and classic sophistication.