Top Designers highlight latest trends in Indian Bridal Couture
This is a very special feature for all brides to be! myShaadi.in got in touch with top Bridal Wear designers of India to get news on the latest trends in Bridal Couture. Here's a chance to get exciting ideas for your pre wedding functions as well as your Wedding Day outfit. Let's see what the industry experts have in store for you!
The fashion-forward bride:
Today’s bride has everything at her fingertips- she’s ambitious and she knows what she wants. Having been exposed to both the rich tradition of India’s cultural landscape as well as the diversity available overseas, she knows what aesthetic appeals to her.
Monica Shah states, 'Jade is focused on catering to this very bride - the one who is interested in being part of a new dialogue on style - such as exploring new silhouettes. At Jade, we have re-imagined such trends - like our multi-layered anarkalis, our colour- blocked saris, and our textured lehengas. Gone are the days of indiscriminate bling, the fashion forward bride looks for luxurious fabrics and cutting-edge styling'.
Karishma Swali advises, 'Planning for your wedding ensemble should typically start 2 to 3 months in advance - a customised ensemble will take time to create- we at Jade need about a month and a half to create your outfit as you prefer. Therefore starting in advance would mean you have researched all the styles available - brides today literally have the world at their feet, thanks to the Internet, so use websites like Pinterest to organise your look.'
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Brides are super excited for the main day of their lives, to feel special, to be treated as a queen and to stand out in the crowd. The designer is also as excited to take on the project to make sure the bride looks nothing less than absolutely stunning.
In order to get the best out from the designer, the bride needs to be in touch with her ideas and choose a designer that can execute and has the same wavelength to understand those sensibilities to create that amazing work of art for her to wear.
About 4 months is great to be in touch with the designer, where about 2 weeks can be taken to freeze the designs and ideas etc and about 3 months to execute the same. Another 2 weeks in the end for fittings and minor alterations is great to give to the designer.
Researching on the brides dream wedding dress is as important as the venue of the wedding, or the theme… if a bride wants to get married in a resort maybe in Spain, then keeping in mind the colors of the sea, the sky, availability of flowers in that country, the designer would be asked to create a wedding attire in the same sensibilities of the location. Whereas if she wanted to get married in a fort in Rajasthan, then the designer would go completely ethnic for the same. So choosing the right designer who would be able to understand the brides ideas is very important.
A budget should always be given to a designer since the designer is someone who creates something unique, a certain value of each creation follows on the same… so it is definitely easier for a designer to work backwards once a budget is given and tweak the designs and ideas for the same.
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For the wedding day the 'Look' is still very traditional & a lot of fun & play of colors & styles for the pre wedding functions.
Fun colors like Neon’s, Mykonos Blue or Acai Blue, Vivacious Pink, Corals with embroidery in Swarovski beads & sequence are a recommended contemporary look for the pre wedding functions. Stitched saress, Lehenga sarees, Floor length softer Flow Kalidars, Jacket lehengas, corsets are different styles you can plan different looks around.
Comfort should never be compromised. If you are not feeling very experimental you can never go wrong with Jeweled colors & traditional silhouettes. Its all about personal style & how comfortable you are to carry the look off.
Wedding day colors preferred are more traditional like Samba Red Poppy Red, Indian hot pink, oranges. Bridal color palette is no longer restricted to single flat colors but more of mix of flaming hues. Embroideries are more traditional in zardosi with Gota & Kundan & to complement the look wear Jadau & Polki.
With the trend of destination wedding & theme weddings catching up look is more relaxed & we do get a lot of requests for play in colors. Today the pre wedding look & the wedding look is very clear. For different pre wedding occasions different looks are planned. For Cocktail, Engagement & Reception, the bride can opt for more western looks whereas functions like Sangeet Mehendi & Wedding will have a more traditional wear appeal.
Day wedding colors need to be softer. Mixing heritage with contemporary is in. Accessories have to be well planned they can make or break a complete look. Jewelry needs to be well thought of-Traditional for the big day & more fun statement pieces for the pre wedding look. A single strong piece like a heritage jewel can be worn like a manngtika or a passa. Its all about spacing out, don't overdo the whole look...Its all about balance & comfort.
Most designers today are aware of the price sensitive market & have different price ranges that cater to everyone's budgets. A couture Garment can take anywhere from 2 – 4 months in production so its best to be planned.
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