Unique Wedding Card Ideas
myShaadi.in spoke to Uttara Shah, who is one of India’s leading wedding invitation designers. She started designing wedding invitations in the late nineties after completing her Bachelor's in commercial arts from Sophia Polytechnic in Mumbai. Post which she received her masters in graphic design from the Savannah College of Art and Design, USA.
How a Wedding Invitation is designed?
Uttara says that the typical invitation design process starts with the client visiting the studio to understand the various design possibilities, styles of invitation, materials to be used, color samples, paper swatches, etc. This is a very interactive discussion with the client and with Uttara understanding the client’s likes, preferences, if the client is adopting a particular wedding theme, quantity of invitations needed, budget, etc.
Once this is complete, it typically takes 2-4 weeks to develop a couple of design options for the client based on the brief and direction agreed to in the initial meeting. These design options are then discussed and feedback / input collected from the client after which the design are altered based on this feedback. There maybe a couple of rounds of revisions and back and forth until the final design is perfected, tweaked and developed to the client’s liking. This process could take another 1-2 weeks
Post this the invitation goes into production where the team is wedding invitation specialist printers will produce the actual invitation. Average production time is 4-6 weeks once the design is finalized.
Details of Uttara’s signature styles
Following represent some of the themes / ideas that are seen in Uttara’s wedding invitations
One of the most prolific trends in recent times is to move away from traditional paper to boxes. Typically these invitations are in the form of an elaborate wooden, board or mdf boxes which then contains the actual invitation. It is not uncommon to see a combination of laser cutwork, jewels and other adornments on these boxes, making it look quite elaborate and rich. Some people also prefer to include their wedding favours in these dual purpose boxes.
The wedding invitation itself is developed as a concept. Examples of these could be a mela fan for a mela theme, a traditional Indian fan for a palace theme, a 3D lotus pop-up invitation for a lotus theme. It could even be a yearly planner (for a Jan wedding) where the invitation is printed on the relevant day/ date. In most cases, the concept is matched or developed based on the overall theme.
An increasing number of invitations use alternative elements such as wood and veneer, textures such as velvet and leather, metallic papers, brass, semi-precious tassels, etc to add that additional zing, colour and variation. Printing techniques such as foiling, emboss and deboss are also very popular today.
Wedding invitations have typically portrayed the traditional Indian look with use of Indian motifs, patterns, shlokas and deity images. Today’s invitations have a more contemporary/Indie fusion look and feel to it; this is achieved by the use of contemporary versions of traditional Indian motifs and design elements
Wedding invitations with a vintage look and feel are unique and provide an interesting twist. The vintage / antique look and feel gives wedding invitations a different feel all together – the use of lithographs, old maps, village procession scenes, etc make for an invitation design not seen before.
About Uttara Shah
Uttara has setup an exclusive wedding invitation studio at Lower Parel, Mumbai, showcasing her work and wedding invitation styles. Uttara’s invitations are a blend of modern contemporary graphical elements interleaved with traditional Indian motifs and patterns. Her wedding invitations are unique in that no 2 invitations are the same and the same style is never repeated once it has been produced. Website