An interview with Bridal Jewellery Designer - Preeti Jain
A big part of Bridal & Trousseau shopping is the Jewellery. It might take months to select and purchase the right jewellery for one's big day as well as the trousseau. Myshaadi spoke to Bridal Jewellery designer Preeti Jain who tells us how brides should about planning their bridal jewellery shopping...
How does a bride go about choosing a jeweler? What should she look for?
Preeti - Jewellery is a part of bride's life and she values it because of the sentimental value the piece holds or the status that they give to the bride wearing them. That's why I suggest that she should go to some designer for jewellery shopping where she'll find exclusive jewellery pieces and can get it customized according to her taste.
What are the latest trends in jewellery for young brides?
Preeti - Nowadays, brides are seen to be exploring and are open to more experimented pieces. One can go with statement pieces like diamonds with polki designed with various gemstones like Ruby, emeralds so that it can be worn with any outfit without any restriction. However I would suggest that the look can be completed by adding a headgear to give a contemporary /vibrant look.
What kind of jewellery pieces would you recommend for a Reception or Cocktail where the bride is wearing a more contemporary or fusion outfit? Similarly what should be worn on the Wedding day with all out traditional attire?
Preeti - As for the reception one can go with beautiful solitaire necklace. it looks very classy and can be used with both contemporary and fusion outfit. Complete the look with beautiful chunky ring and bracelet.
For cocktail one can go with the designs in invisible setting necklace teamed up with evergreen Gajra and a chunky/ cocktail ring,which adds lot of glamour to one's personality.
For the Wedding day, the bride can adorn traditional jewellery that can be handed down from generation to generation. I would suggest a Polki diamond necklace teamed up with long maharani haar, Pacheli's, mangtika as a must for the brides D-day.
What is the trousseau must-have's for a bride?
Preeti - As a bride-to-be carries the age old legacy of her family in the heirloom adornments bequeathed to her, with some new dazzling dreams, she should go with Contemporary designs that will allow her to use the jewellery more often even after the wedding day. Interestingly today a variety of 'interchangeable jewellery pieces' are available and can be quite versatile - for example at Jewels By Preeti, we have a Brooche that can also be worn as a pendant, solitaire and maharani set made in such a way that it can be later worn as 2 or 3 small necklace on different occasions. You can add beautiful diamond bracelets, Pendants, earrings, Pacheli's, rings or even delicate sets to your bridal trousseau depending on what you are likely to use the most.
Gold v/s Diamond? What should be a bride's ideal choice?
Preeti - Traditionally Jewellery has been an investment vehicle in line with the appreciating gold prices. With the increasing income levels and aspirational lifestyle of Indian consumers, Diamond jewelry is the new trend that adds class to the jewellery and with the rising price of diamond people have started considering as a very good source of investment. So I consider 'diamond studded gold jewellery' as ideal for any bride.
Lastly, how can one take good care of the jewellery bought so that the quality and shine is retained?
Preeti - It is important to clean your jewellery once in a while. One can clean their jewellery at home with commercial jewelry cleaners and a mixture of ammonia, detergent and warm water. Soak the Jewellery in the solution (the dirtier it is the longer it will need) and then scrub gently with a soft brush and dry with a soft linen cloth.
Do not wear your diamond jewellery while doing rough work and don't let your diamond jewelry come into contact with chemicals as the setting may pit or discolor.
Do not keep your polki jewellery in contact with air, while in contact with air the diamond becomes dark. So it is advisable to keep them in zip locks and air tight boxes for safety.
About Preeti Jain, Jewellery Designer
"Practice makes perfect, but it is passion that persuades" - this quote perfectly describes Preeti Jain, the founder and creator of the brand 'Jewels by Preeti'. This Delhi based jewellery designer is a qualified MBBS Doctor with a fellowship in Dermatology from Singapore. Today 'Jewels by Preeti' has come a long way, by completing 2 years of hard work and success. In such a short span of time, JBP was able to bag a prestigious assignment with India's largest read magazine-Femina. Preeti designed the trophy for L'Oreal Paris Femina Women Awards consecutively for two years i.e. 2012 & 2013 & was proud to be associated with it when it was received by various Bollywood celebs such as Aishwarya Rai, Kangana Ranaut, Lara Dutta, Priyanka Chopra, Ranbeer Kapoor, Vidya Balan, Shabana Azmi and many more.