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Indian Bridal Wear - Tips & Trends 2013

Myshaadi.in recently spoke to Kolkata Based Design House, Swati Agarwal Couture about Bridal Wear Trends in the city of Kolkata and what the quintessential Bengali Bride looks like. We also got some insights into changing trends and new design philosophies. Read on for some great tips on Bridal & Trousseau Shopping...

What is traditional attire for an all out Bengali bride in Kolkata? Has this changed over the years? Are modern brides going for a more contemporary look?

Swati Agarwal Couture: The traditional attire for Bengali brides is a white saree with a red broad border,its a plain saree with a stark red border. the saree is draped in the "BENGALI STYLE".

Over the years the traditional outfit has changed though, brides prefer wearing embroidered red or colorful saree with lot of tanking on it. Brides prefer being more loud and bold than being simple. Modern brides are going for a more contemporary look rather than sticking to their traditional values.

Indian Bridal Wear - Tips & Trends 2013

Is the 'designer wear' culture a part of the city, apart from Sabyasachi who is a well known Kolkata designer, are there any other names that you could list for bridal wear?

Swati Agarwal Couture: I think nowadays clients look at value for money with the quality aspect. 'Designer wear' culture is a part of every city, be it Mumbai, Delhi Kolkata etc but the only difference is women are looking at viable ensemble so the they can take out the worth of it. There are lot of designers dealing with couture line like us (SWATI AGARWAL COUTURE).

What is your design policy when it comes to traditional wear? Do you design keeping in mind different cultures north & south or do you believe in customization as per the client's demand?

Swati Agarwal Couture: At Swati Agarwal Couture we hear the bride,know the bride and then keeping in mind her requirements a bridal outfit is customized. A lot of emphasis is laid on the the client's body type to make sure that she can carry off the bridal outfit very gracefully. For us FIT AND FALL of the outfit is very is the key factor. The only policy which is important for us is client's satisfaction.

Indian Bridal Wear - Tips & Trends 2013

Any famous clients that you have in your kitty who you designed for and for what occasion?

Swati Agarwal Couture: For us all clients are equally important, be it their sangeet, their wedding, trousseau, we also do cocktail gowns as per order.

What kind of jewellery does the bengali bride adorn on her wedding day? Any famous stores you can name?

Swati Agarwal Couture: Traditional jeweler for Bengali bride is GOLD. Their customs and rituals believe in adorning and exchanging gold jewelry. There are lot of stores like PC JEWELER, ANJALI JEWELERS that are famous among the Bengali community.

Indian Bridal Wear - Tips & Trends 2013

Is it a good idea for brides to visit different cities to select their outfits and shop for their trousseau?

Swati Agarwal Couture: Visiting other cities for trousseau enables us to get variety in our shopping. It's very important to have a blend of culture in your outfit to break the monotony, so its very good to be experimental with your sense of styling.

Indian Bridal Wear - Tips & Trends 2013

Lastly any tips for brides for their trousseau shopping?

Swati Agarwal Couture: For trousseau shopping as I said experiment with a variety of designers rather than sticking to one designer, this will help the bride to get more style,different cuts and different look. With us we have a entire range for anarkali, draped gowns, capes, palazzo, sarees with jacket etc which can complete your trousseau shopping.

About Swati Agarwal Couture

Indian Bridal Wear - Tips & Trends 2013Swati Agarwal Couture is a design studio where certain dreams of women turns into reality. The evolution starts from an idea a vision, which is sketched into an artwork. This piece of Art work evolves in house to a custom made Garment. Swati, A Graduate from School Of Fashion Technology (SOFT) Pune, has worked with the king of COUTURE TARUN TAHILIANI at Delhi and loves blending the historical opulence with today's color palate. Bold use of Zardosi, french knots and Swarovski is created with a novel blend of luxury and intricacy. Tailored ensembles with the skill of draping and applique are done to attract attention on detailing. Facebook

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