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EKRU by Ekta and Ruchira

Kolkata based EKRU by Ekta and Ruchira is a label synonymous with classic designs and understated elegance. The brand philosophy is simple, wearable and refined outfits for the women of today keeping a balance between contemporary fashion and traditional Indian clothing. Experimenting with traditional embroidery forms and giving them a completely contemporary feel is what the brand specializes in. The forte of the brand lies in its unique and innovative blending of colours, textures, patterns and silhouettes. Two young ladies with the right kind of technical knowledge and the fervent desire to make a mark in the Indian fashion scenario started off slowly but steadily with minor exhibitions in the metros. But with time and success things got bigger and in the course of eight years Ekru is now equipped with a strong team of in-house tailors, pattern masters, hand and machine embroiders along with finishing men.
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