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Nida Mahmood

Nida Mahmood is a self taught artist and trained designer from NIFT. Awarded for the “Most Creative Design Collection” in 2002, she continued with trail blazing concepts through the fashion weeks she participated in. Indian Kitsch being her muse and forte, her last 4 collections at WIFW titled ‘High on Chai’, ‘Bioscope’ , ‘Sadak Chaap’ and ‘Machis’ met with rave reviews, critical appreciation and commercial success. She also regularly writes on art and fashion for reputed newspapers and websites. Hailed as the Queen of Indian Kitsch by the media – she travels extensively for fashion and art shows, talks, seminars and has an incorrigible wanderlust for everything in Technicolor.
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