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Varun Bahl

Varun Bahl, a National Institute of Fashion Technology (New Delhi, India) graduate, launched his label in 2001. In 2003, this talented designer was invited to showcase his Spring/Summer 2003 collection at White in Italy. Each season, White, an elite group of talented designers, introduces a select group of new designers to the international fashion fraternity. It was here, amongst 20 competing designers from different countries and a tough jury that Varun Bahl's collection was voted the "Best of Season". Varun is a designer who works intuitively; he knows what men and women with active lives and individual style want. He is passionate about both the design process and the ultimate product and is fueled by his artistic sensibility and a discerning eye for detail. Self-assured and unassuming, Varun Bahl is a man completely without artifice, as are his clothes. The look is natural, sophisticated and avant-garde. The designer is known for his innovative use of exclusive fabrics and painterly use of colors, based on a singular vocabulary of elements. A synchrony of nuanced color, texture and pattern celebrate pure form and sensuality with an artful insouciance. The secret of Varun's runaway success is his ability to look beyond the obvious (what's in fashion, what look is in, what colors are in), and to continuously revisit and reinterpret his relationship with his customer. "My definition of fashion is luxury, and for me, luxury is happiness. Bohemian minded, in control, mature and experimental - that's how I see my individual buyer." - Varun Bahl
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