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Monica Couture

Fashion designer Monica has the applied art dedicated to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time. Monica Couture is a not just another fashion brand. It has set itself a noble and challenging task of reviving centuries’ old techniques of hand embroidery and embellishment using gold, silver and silk threads and semi-precious stones. These specialized crafts move down in families but are a dying art due to lack of innovation and declining demand and its total absence in the pret wear. Monica Couture’s strategy is to introduce it in more popular, middle ranging lines with rapid turnover to create demand for the work. Traditional patterns and motifs inspired from Ottoman and Mughal periods on latest trends and cuts catering to the international market is one of the ways to operationalize this strategy.
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